Sydney, Australia
+61 421 182 337
Derrick
Au
IT Commercial Manager
&
Freelance eCommerce Consultant

FIND OUT MORE

Derrick
Au
Close to a decade's experience
across financial services, IT and
consumer electronics industries

FIND OUT MORE

Derrick
Au
Successfully leading eCommerce
start-ups and SMEs through the
increasingly competitive world of
digital marketing since 2009.
Derrick
Au
Fluent in Chinese & English.
Culturally aware and ready
for the next challenge.
Creative

Rapid technological advances has resulted in a world where disruption is the new norm. I have proven ability to challenge conventional thinking and thrive in navigating others to embrace the unknown.

Driven

Quoting Thomas Edison “there is no substitute for hardwork.” In every role I’ve held I’ve demonstrated an unrelenting passion to succeed. I am resilient in the face of every set-back and tackle adversity head-on.

Experience

Close to a decade of diverse experience working with organisations of all sizes, ranging from real estate, grocery to consumer electronics and financial services. I’ve been on both sides of the table as a buyer and a seller.

Qualified

Tertiary qualified with double-degrees in IT and Business (Accounting), I’m committed to further professional development across project management, agile and IT service management.

QUALIFICATIONS

Tertiary qualified in business and IT.

Committed to professional development across project management, agile and IT service management.

Key Skills & Traits

I have a demonstrated tracked record of negotiating, contracting and navigating through complex commercial disputes with global application services vendors, consultancies and various agencies. I am able to articulate (what is sometimes) complex business challenges, empathizing with the commercial motivations of the parties. Being a pragmatist, I take a solution-oriented approach that, to the extent possible, seek a win-win situation for the parties involved.

I embrace change and see opportunities in threats – but I understand not all are so amenable to change. Even with all the advances in technology, all it has done is create new channels of human to human interaction. My view is that  no individual, organisation, business or could be successful in isolation;  in the various roles that I have played I balance the need to consult, collaborate and socialize view points with pragmatic progress towards goals.

In this age of exponential pace of technological change  the ability to rapidly adapt and respond to change is critical to success. I believe creativity is fundamental to what it means to be human. Most of all,  I find conventional thinking boring; I firmly believe success usually doesn’t come from more of the same; and that is applied in everything that I do.

My believes here are grounded on simplicity: resource scarcity is a fundamental economic principle – strategy is about consciously choosing what to give up in the face of multiple seemingly viable alternatives to pursue an advantage and carrying this choice through to execution into every single future decision. I have proven myself to be adept in considering alternatives and honing in on areas of opportunity to attain success.

Commercial Acumen
Stakeholder Engagement
Creative Thinking
Strategically Minded

Fluent in Chinese & English

Culturally aware and ready for the next challenge.

The Asian Development Bank projected that Asian politics and culture will dominate with Asia estimated to generate over half of global output by the middle of the 21st century. I am well placed to grasp the opportunities this growth presents being a native Cantonese speaker, heaving learnt  and becoming fluent in Mandarin at a young age.

Derrick Au 

A driven & results focused professional with over 9 years’ experience across financial services, IT and consumer electronics industries.

Experience

AMP-building
Senior Commercial Manager
IT Outsourcing, Feb 2012 - Present
visa-building
Associate Business Analyst
Strategic Innovations, Mar 2011 - Dec 2011
jpmorgan-building
Intern
World Wide Securities Services, Nov 2010 - Feb 2011
sony-building
Team Lead
VAIO National Contact Centre, Sep 2006 - Aug 2010
gemoney-building
Various Roles
Telemarketing, Customer Service & Market Research, Nov 2005 - Aug 2006

Even though I’ve contributed to strategy development and execution starting from the time I was a help desk team-lead, it wasn’t until recently that I was provided with an opportunity to lead and drive strategy extinction from end-to-end. In 2015, I developed and executed an enterprise sourcing strategy as well as supporting and managing the ongoing governance and new services engagements of  two major global IT services partners and 1 major cloud infrastructure service provider (portfolio exceeds $50M p.a. spend).

I’ve had over 5 years experience in a customer service environment. I started from being at the front-lines as customer service representative in a call centre environment, developing into a team-lead that lead a number of other CSRs in resolving customer dissatisfaction to being in an analyst role advising on customer sentiments/ proposing product enhancements.

The analyst roles are a natural progression from the administrative, process oriented tasks in my early career. I have proven capability in analysis as demonstrated by:

  • Completing financial data analysis, producing trend/ insight reports or price modelling and bench-marking;
  • Establishing ITIL based service catalogue
  • Designing, measuring and reviewing key performance indicators and service levels

I consider this as a basic skill that is fundamental to success in any environment. I able to empathize of the needs and motivations with others whether they be customers, managers, team members or vendors. I have proven ability to effectively convey complex concepts to senior stakeholders, strengthening relationships as a trusted advisor.

I have a demonstrated tracked record of negotiating, contracting and navigating through complex commercial disputes with global application services vendors, consultancies and various agencies. I am able to articulate (what is sometimes) complex business challenges, empathizing with the commercial motivations of the parties. Being a pragmatist, I take a solution-oriented approach that, to the extent possible, seek a win-win situation for the parties involved.

from dreams,
aspirations
and concepts
to digital reality

Freelance Consulting

Successfully lead a number of eCommerce start-ups and SMEs through the increasingly competitive world of digital since 2009.

Web & App Development
Solution design, development and delivery that exceeds expectations.
UX/ UI Design
Crafting of engaging digital experiences to maximize conversions.
eCommerce
Consulting on doing all kinds of business on the internet.
Analytics
Data mining and insight generation to enable real-time, fact-based business decision making.
Email Marketing
Building and growing a database of loyal, recurring customers.
SEO (Search Engine Optimisation)
Maximizing search engine rankings for increased organic traffic growth.
SEM (Search Engine Marketing)
Pay Per Click advertising design and campaign management.
Social Media Marketing
Harnessing the power of Web 2.0 to convert every customer interaction into an advatage for your business.
STATS
20
Projects
1
Clients
40
Campaigns

Providing innovative but pragmatic solutions that exceeds client expectations and delivering exceptional value by leveraging a truly global delivery model.

> Don’t be a stranger! <

Reach out to discuss how I could contribute to the success of your organisation or your next eCommerce venture.