Since 2009, I have successfully lead a number of eCommerce ventures from start-up and launch through to success in the highly competitive world of digital marketing.
Launching an eCommerce venture, contrary to the common common perception, is much harder than it looks. Setting up your digital shop-front (i.e. launching a website, an eBay or even a Facebook store) is itself no easy task for the typical start-up or small business. This digital shop-front is merely the “tip of the iceberg” – have you ever considered the effort it takes to source the product, digitise a product catalogue, promote to get visitors on the website, fulfil the orders and provide quality customer service?
or quite some time, businesses with established “brick and mortar” presence floundered and struggled to contend with the rise of online shopping. For the first time, they’ve had to compete globally and their tried and tested methods of promotion and engagement no longer seemed valid. Internet shopping has allowed the disintermediation of the retailing business and the many “price aggregation” services have enabled consumers to instantly compare with hundreds of competitors. But is it a race to the bottom?
Digital disruption has resulted in the rules and boundaries being fundamentally rewritten – opening up a world of new opportunity.
I have proven success in leading a number of clients through the discovery, selection of product (niche), catalogue digitisation and establishing a first digital presence. I have consulted the businesses in the establishment of a fulfilment and customer service operating model and found innovative and pragmatic ways to promote and grow their businesses.
ll projects were delivered in an agile manner. I partner with my clients who are starting-out by focusing them on their Minimum Viable Product “MVP” – getting their business to market quickly, adding small increments of change and pivoting to features and promotional techniques that deliver best achievable results and higher returns. Through the years, I have worked on projects of various sizes, budgets and across multiple industries: from grocery, wines, restaurants to electronics, furniture, jewelry and local services businesses.
Each year, Australians spend over $17 billion shopping on the internet with growth forecasted in the double digits. This makes eCommerce, with its relatively low barriers to entry, an attractive proposition for many choosing to launch their small business.
here are no established blueprints, easy steps to follow on the path to success. The ability to rapidly adapt to customer preferences, communicate unique value proposition against aggressive competition and responding to advances in technology are critical to the success of digital business. Discover how I can help below:
I’ve had experience leading web design across the Joomla, Drupal and WordPress CMS platforms and have launched a number of eCommerce sites on OpenCart, OSCommerce, Magento, BigCommerce and Volusion. Clearly, the scopes of work were not achieved alone. I have proven experience in leading and project managing a global team of employees, contractors and agencies across Philippines, India, Vietnam and the United States to deliver successful client outcomes across the following lines of services:
CLIENT CASE STUDIES
